Scholtz & Company was established to provide the necessary individual attention and customization that every client deserves when dealing with their financial investment needs. We understand that everyone is unique and must have an investment approach that accommodates his/her individual circumstances. As a result, our client portfolios are customized based on a variety of factors including each individual’s risk profile, income needs, time horizon and stated investment goals. We are also happy to accommodate clients with social or other unique investment considerations. As part of our new client process we determine what general investment strategy (or rough asset allocation between stocks and bonds) makes sense for their individual needs and work within the framework of our primary strategies: All Cap Equity, Balanced, Income and Tactical Allocation strategies. Additionally, Scholtz & Company has a more focused all-equity strategy, Small Cap Equity. Within each of these broad strategies, however, portfolios are then further modified to suit each individual client. For instance, some Equity accounts may be managed far more aggressively or conservatively than others based on the clients’ preferences and financial situation. We find these broad investment strategies to be useful because they provide Scholtz & Company an appropriate investment framework for each individual along with allowing our clients to have transparency and expectations into how their investments are generally being allocated. However, when appropriate, Scholtz & Company will advise clients to change strategies as their circumstances change. The general breakdown between stocks and bonds for each investment strategy is listed below.